Coffee and Donuts at Tim Hortons
Few things are considered more Canadian than going for a coffee at Tim Hortons. The coffee chain, according to its own statistics, serves over five million Canadians every day, and even the faraway Arctic city of Iqaluit has a Timmies shop. What customers often order at Tim Hortons, not surprisingly, are the iconic staples coffee and donuts, with the double double and timbits being some of the Canadian people’s well-known favorites.
The double double, as can be reasonably deduced from its name, is a coffee with two splashes of cream and two sugars. The other aforementioned Tim Hortons specialty, the timbits, are round pieces of donuts the size of a donut hole, which are often sold in multipacks. If you don’t want to risk grease stains around the mouth but are still up for a sweet snack from Tim Hortons, buying some of these bitesize timbits may just be the way to go, although anything from tea to sandwiches and soup are also on the Timmies menu.
Roll up the rim
In order to make Canadians buy more from the menu, and, especially, buy more coffee, every year Tim Hortons rolls out a contest they call Roll up the rim to win. This contest has any Timmies coffee cup function as a lottery ticket, where customers can roll up the folded top of their coffee cups to see if they have won any prizes. Also important to the firm’s marketing, and indeed to its image as a Canadian culture icon, are its video commercials. In these popular video adverts, Tim Hortons play on both Canadian stereotypes and geography, with ice hockey legend Sidney Crosby happily featuring in many of the productions.
Besides Sidney Crosby, whose relationship with the coffee giant began during Crosby’s time in a Tim Hortons-sponsored minor league team, other Canadian bigwigs are also happy to associate themselves with the iconic brand. Top Canadian politicians, for example, have both gone for photo ops inside the restaurants and tweeted about the pleasure of coming home to Tim Hortons, well aware that the Timmies logo appeals to most Canucks. However, Tim Hortons’ long-time status as a friendly fast food chain standing up for the working-class people they so often serve recently got a little tarnished. This was because a 2018 Ontario minimum wage hike prompted the company to cut certain employee benefits and do away with paid breaks as a way to pay for their employees’ mandated wage increases.